Site 3: www.chicagomag.com


Breakdown of Site Using Jesse James Garrett's 5 Planes

Surface Plane:

Navigation plays a key role as it is found in 3 different areas of each page. The search utility is located in the same position on each page. Main stories are highlighted on the homepage and are the most prominent on the page immediately drawing your attention. Each page is further divided into categories which are clearly marked and the site is well organized. Color scheme is easy on the eyes. Font is VERY easy to read without having to adjust the text size. Plenty of whitespace. Very well organized site.

Skeleton Plane:

Top navigation as well as main navigation to the site. Takes a second to adjust to, but is mostly self-evident. Additional navigation located on the left column of the home page and the right column of all other pages is consistent other than the difference in location. Categories are clearly marked on each page.

Structure

The architecture consists of account management, sales (advertising/classifieds), registration, sitemap, subscription and search functionality. In addition, shopping, dining, news, and much more about Chicago.

Scope Plane:

Online magazine about the city of Chicago and surrounding areas.

Functionality includes: registration, subscription, advertising, searching and managing your account.

Content includes: dining guide, news stories, real estate section, classified section, etc. Everything related to Chicago.

Strategy Plane:

Will be THE online resource for the Chicago area. Serves the citizens of Chicagoland, as well as those planning a visit to the area.

Metrics include site traffic, links clicked, time spent per user on site.

The user needs consist of getting any related information on the city and places to visit, dine, etc.

Audience is divided into those that live in the area, those that are planning to visit the area, and those that are considering moving to the area. Users will consist of both technically savvy users and novice computer users.

This site will also serve as a portal to related sites/retailers in the area.

Usability Using Steve Krug's Don't Make Me Think

Positives:



Negatives: